This is the question most often asked by business owners. My answer to that is “Why Shouldn’t you have a sign?”
A good sign has the ability to advertise for you 24 hours a day 365 days a year. So you see, even when you are not
there you can still be getting your message to your potential customers. Signs are one of the most effective yet least
expensive forms of advertisement. In many cases a sign can be the difference between your business succeeding or
failing. Here are 4 reasons why your business should have an on premise sign.

1. It affects memory – People are always walking and/or driving by your business. Half of them probably have no idea
what your business has to offer them. If they see your sign over and over again eventually they will start to remember
what you have to offer and next time they need what you offer you are more likely to be the first business to pop in their heads.

2. It acts as a reinforcer – Let’s say you have a commercial running on the radio. People probably hear about 10 times a
day. If you have this same message on your sign it reinforces your other advertising efforts. It helps extend the life of your
advertising message.

3. It attracts new customers – If you are having a sale or some type of special put it on your sign. People love to get a great deal
so this will encourage unplanned stops and impulse buys. Most retail businesses thrive on impulse buys. These new customers
could potentially turn into regulars and that could have a great impact on your bottom line.

4. It modifies purchasing habits - Advertising a great deal on a sign could cause your regulars to purchase more than they normally
do. Signs are the best place for pricing information.

There are many other reasons why you need a sign for your business. Just these 4 alone can have a huge impact on your sales.
Do your research and find a sign that is right for your business.

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